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Rosita Lee Pui Shan
Industry - Finance and Asset Management
Rosita Lee brings over 25 years of expertise in financial services, wealth, and asset management, with a focus on Hong Kong and Greater China. Committed to democratizing wealth management, she enables investments from just HK$1 and promotes financial education for all. As manager of the region’s largest ETF, Rosita actively develops Hong Kong’s ETF market while collaborating with policymakers, universities, and international markets to expand its reach across Mainland China, Thailand, Japan, and Saudi Arabia. Beyond finance, she contributes to public initiatives, driving societal growth, inclusion, and accessible investment opportunities.