Joanna Brassett is a distinguished leader in the integration of design research, social science, and strategic innovation. She specializes in ethical AI development and equitable AI-UX research. As the founder and director of the global research agency intO, she champions the intersection of technology and humanity, ensuring AI-driven advancements benefit diverse populations while preserving the human-centric essence of UX research.

Joanna holds a BA (Hons) in Product Design from Central Saint Martins and an MSc in Culture & Society from the London School of Economics, specializing in sociology, anthropology, and social psychology. She has lived in Germany, Ireland, and the UK and speaks English, Polish, German, and Italian.