Dr. Akira Mitsumasu serves as Advisor to the Director General at Saudia Airlines, bringing 30+ years of aviation leadership including executive roles at Japan Airlines. As former Vice PresIdent of APEX's Board of Directors, he shaped global passenger experience standards while advising industry groups like CMO Council and EFFIE.

Recognized among Asia's top marketers, he has chaired prestigious marketing award juries and earned numerous industry accolades. His expertise extends to academia as author of a book and multiple journal articles analyzing Japanese Corporate Groups.

Dr. Mitsumasu's unique blend of operational leadership, marketing excellence, and scholarly contribution continues to influence the aviation industry's evolution across three decades of transformative change.